Alabama Theatre March 2026: Eagles, Cher & Journey Tributes Light Up NMB

The house lights drop. Two thousand people go silent. Then the opening notes of “Hotel California” fill the 2,000-seat theater, and for the next two hours, you’re not in North Myrtle Beach anymore — you’re front row at a sold-out Eagles concert, except you paid $50 instead of $500 and you parked 50 feet from the door.

That’s March at the Alabama Theatre.

While most beach towns roll up the sidewalks after winter, North Myrtle Beach flips the switch.
The Alabama Theatre’s ICONIC show has received five-star reviews from both visitors and locals and has quickly become a favorite among audiences, running nearly every night this month. But it’s the special guest concerts — the tribute bands and touring acts — that turn March into the month when locals and early-season visitors get the Grand Strand’s best entertainment before the summer crowds arrive.

Here’s what you need to know about this month’s lineup, with specific shows, dates, and why March might be the smartest time all year to catch a show.

The Headliners: March’s Can’t-Miss Concerts

Hotel California: A Salute to the Eagles — Friday, March 13 at 7 PM

Hotel California: A Salute to the Eagles returns after their previously sold-out concert on Friday, March 13, 2026 at 7pm at the Alabama Theatre. This isn’t karaoke night with a backing track. This is a full band that’s spent years perfecting every guitar lick, every harmony, every moment of the Eagles’ legendary catalog.

The show sold out last time. If you’re thinking about it, don’t wait until Thursday night.

Insider tip: The Alabama Theatre is at 4750 Highway 17 South in Barefoot Landing — if you’re staying at Ocean Keyes, it’s a 10-minute drive or a $12 Uber ride. Park in the Barefoot Landing lot (free) and grab dinner before the show at one of the waterfront restaurants. The theater doors usually open 30-45 minutes before showtime.

The Beat Goes On: Cher Tribute — Friday, March 20 at 7 PM

The Beat Goes On Cher Tribute performs at the Alabama Theatre on Friday, March 20, 2026 at 7pm, with tickets priced at $41.95, $51.95, and $61.95.

Lisa McClowry was named Tribute Artist of the Year, and when you see her channel five decades of Cher — from “I Got You Babe” to “Believe” — you’ll understand why.

The show incorporates dynamic dialogue, humor, audience participation, 8 costume changes, video projection with amazing visuals and animations. It’s not just a concert — it’s a full Broadway-style production that happens to cost less than dinner for two at a steakhouse.

Classic Journey Tribute & Simon & Garfunkel Story — Late March

Classic Journey Tribute makes its much-anticipated return to the Alabama Theatre as the ultimate tribute to one of the greatest rock bands in history.

The Simon & Garfunkel Story performs at the Alabama Theatre on Wednesday, March 25, 2026 at 7pm, with tickets priced at $47.95, $56.95, $64.95, and VIP at $184.95.

The show uses huge projection photos and original film footage, featuring a full live band performing all the hits including ‘Mrs. Robinson’ and more.

Chris Collins and Boulder Canyon, recognized as the premier John Denver tribute band, performs on Sunday, March 29 at 7pm— the perfect show for the “Sunshine on My Shoulders” crowd who remember when music told stories.

ICONIC: The House Show Running All Month

Between the big-name tribute concerts, ICONIC runs nearly every night through March. Think of it as the Alabama Theatre’s resident variety show — a high-energy mix of country hits, rock anthems, pop ballads, and comedy sketches, all backed by live musicians and professional dancers.

ICONIC shows run throughout the first week of March at 7:00 pm, with tickets starting from $101.

The show changes regularly, so even if you saw it last year, this isn’t the same production. New choreography. Different song lineup. Fresh comedy bits. It’s designed for repeat visitors — the kind of show you can bring your parents to one night and your teenagers to the next.

What Makes the Alabama Theatre Different

Most beach-town theaters are glorified dinner-theater setups with mediocre acoustics and seats designed for people under 5‘8”. The Alabama Theatre isn’t that.

Since 1993, the Alabama Theatre has been entertaining locals and visitors with the grandest variety shows on the Grand Strand and has become a must-visit venue. The sound system is professional-grade. The lighting would make a Broadway house jealous. The seats are comfortable enough that you won’t spend the second act thinking about your back.

And here’s the thing nobody talks about: the acoustics are better than most arenas. You’re not fighting crowd noise or tinny speakers. You hear every note, every lyric, every guitar riff exactly as it was meant to sound.

Why March Is the Month Locals Go

Summer shows sell out weeks in advance, packed with tourists who bought tickets before they even left home. March? You can decide on Friday afternoon that you want to see a show Friday night — and you’ll get good seats.

The crowds are smaller. The parking lot isn’t chaos. The lobby bar doesn’t have a 20-person line at intermission. You’re sitting next to people who chose to be there because they love the music, not because it was on the vacation checklist between mini golf and the aquarium.

And the weather is perfect for it.

March weather is mild, beaches are wide and uncrowded, and golf courses are in prime condition
— spend the day at the beach or on the course, grab dinner in Barefoot Landing, and catch a show. That’s the day most people wish they’d planned.

Planning Your Night

Location: 4750 Highway 17 South, North Myrtle Beach (Barefoot Landing)
Parking: Free in the Barefoot Landing lot, immediately adjacent to the theater
Doors: Typically open 30-45 minutes before showtime
Box Office: 843-272-1111 (9am-8pm daily, Sun 10am-6pm)
Tickets: Available at the box office or online at alabama-theatre.com [VERIFY current URL]

Pre-show dinner: Barefoot Landing has a dozen restaurants within a 5-minute walk — seafood at Greg Norman’s Australian Grille, Italian at Ultimate California Pizza, oysters at Flying Fish. Make a reservation for 5:30pm if you have a 7pm show. That gives you time to eat without rushing and still grab a drink at the theater bar before curtain.

What to wear: Casual. You’ll see everything from sundresses to cargo shorts. This is the beach, not the Met Gala.

Beyond the Theatre: March in North Myrtle Beach

The annual St. Patrick’s Day Festival and Parade will be held Saturday, March 14, 2026, on Main Street in North Myrtle Beach — the day after the Eagles tribute at the Alabama Theatre. If you’re making a weekend of it, you’ve just hit the two best events of the month.

The Myrtle Beach Marathon takes place on Saturday, March 7, starting at 6:30 a.m. on Grissom Parkway, and the Annual Run to the Sun Car and Truck Show runs March 19-21, 2026 at 2501 North Kings Highway in Myrtle Beach.

The point is this: March isn’t the “off-season” anymore. It’s the season for people who figured out that 68-degree days, uncrowded beaches, and world-class entertainment is a better deal than 92-degree days fighting for parking.

For a complete guide to what’s happening this month, check out our things to do guide — everything from live music venues to family activities to the spots locals actually go.

Your North Myrtle Beach Home Base

When you’re staying at our Ocean Keyes condo, you’re 15 minutes from the Alabama Theatre, 0.65 miles from the beach, and positioned right in the sweet spot where North Myrtle Beach feels like home instead of a hotel. The kind of place where you can spend the morning on the sand, the afternoon on a golf course, and the evening watching a tribute band nail every note of “Take It Easy” — then wake up Saturday and do it all again.

Book your March stay at BeachGolfLife.com/booking and experience the Grand Strand the way locals do: great weather, zero crowds, and entertainment that rivals anything you’d find in a major city — except you’re here, where the biggest decision of the day is whether to watch the sunrise or sleep in.